- Not having a clear purpose. What do you want your
brochure to achieve? Are you trying to generate leads, increase sales,
or simply raise awareness of your company? If you don't have a clear
purpose, your brochure will likely be ineffective.
- Having too much text. People are more likely to
read a brochure if it's easy to scan. Use short sentences and
paragraphs, and break up the text with images, charts, and graphs.
- Using poor-quality images. Images are a great way
to break up text and make your brochure more visually appealing. But if
your images are blurry, pixelated, or poorly composed, they'll actually
detract from your brochure.
- Not using a consistent design. Your brochure should
have a consistent look and feel throughout. This means using the same
fonts, colors, and design elements throughout your brochure.
- Not proofreading your brochure. Typos and
grammatical errors will make your brochure look unprofessional. Before
you send your brochure to print, be sure to proofread it carefully.
